Business Enterprise & Marketing Key Stage 4

3 Units (1 examined (50% of qualification), 2 internally assessed (25% each):

1.R064 – Enterprise and Marketing Concepts (60 GLH) (First chance at exam in June 2019. Resit opportunities in Jan or June 2020)

Assessed by an exam, marked externally
2 attempts at the exam (January and June). The best results will be used
Skills of analysis and evaluation will be tested
Paper will consist of 2 parts; Part A – multiple choice questions. Part B – short/medium answer questions and extended response analysis and evaluation questions (from LO4)
80 marks

2.R065 – Design a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)

Should take the form of a written report/PowerPoint presentation
Should include; annotated examples of market research, observation records (focus groups), graphs/charts, product design ideas (labelled drawings/computer generated designs, including labels), self/peer assessment, costs and relevant calculations, break-even analysis
Marked out of 60

3.R066 – Market and Pitch a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)

Should take the form of a written report to explain why businesses use branding and to create a brand identity
Students should prepare a pitch as well as visual aids and this should be delivered to an external audience
The pitch and the overall business proposal/idea should be evaluated

60 marks

Year 10

Year 10 Curriculum Overview	Knowledge Content	Skills Content
Term 1	R064 1.1: The Need for Customer Segmentation 1.2: Types of Market Segmentation 1.3: The Benefits of Market Segmentation 1.4: The Purpose of Market Research 1.5: Primary Market Research 1.6: Secondary Market Research 1.7: Obtaining Customer Feedback 3.1: The Product Lifecycle 3.2: Extending the Life of a Product 3.3: How to Create Product Differentiation	R065 Task 1: LO1: Identify the customer profile for a business challenge product (12 marks) Task 2: LO2: Complete Market Research to Aid Decisions (18 marks). Task 3: LO3: Produce a design for a business challenge (6 marks)
Term 2	R064 2.1: The Cost of Producing a Good or Service 2.2: Revenue 2.4: Profit 2.3: Break-Even 2.4: Break-Even 3.4 The impact of External Factors on Product Development 4.1: Pricing a Product 4.2: Pricing Strategies 4.3: Methods of Advertising 4.4: Sales Promotion Techniques 4.5: Customer Service DIRT ASSESSMENT Lesson – Practice Paper on Units 1 -4	Task 4: LO3: Develop a proposal for a business challenge (6 marks).Task 5: LO4: Be able to review whether a business proposal is viable (18 marks).
Term 3	R064 5.1: Appropriate Forms of Business Ownership 5.2: Sources of Capital for Business Ownership 5.3: The Importance of a Business Plan 6.1: The Purpose of the Main Functional Activities 6.2: The Main Activities of Functional Areas DIRT Assessment/Lesson on 6.1 – 6.2 Exam Questions on Units 1 – 6 Revision

Year 11

Year 11 Curriculum Overview	Knowledge Content	Skills Content
Term 1	R064 Revision on Units 1-6 in preparation for the exam in January	R066: Market and Pitch a Business Proposal Task 1: Build a brand identity Plan Brand ideas Promote a product Task 2: Plan a pitch Task 3: Develop skills to deliver a pitch Support peers Review practica pitch Deliver Professional pitch
Term 2	R064 Revision on Units 1-6 in preparation for the exam in May/June	Task 4: Review Professional Pitch Review Business Proposal