3 Units (1 examined (50% of qualification), 2 internally assessed (25% each):
1.R064 – Enterprise and Marketing Concepts (60 GLH) (First chance at exam in June 2019. Resit opportunities in Jan or June 2020)
2.R065 – Design a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)
3.R066 – Market and Pitch a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)
60 marks
Year 10
| Year 10 Half Term | Learning Outcomes/Content | Home Learning/Assessment |
|---|---|---|
| 1 | 1.1: The Need for Customer Segmentation 1.2: Types of Market Segmentation 1.3: The Benefits of Market Segmentation 1.4: The Purpose of Market Research 1.5: Primary Market Research 1.6: Secondary Market Research 1.7: Obtaining Customer Feedback SIRT Lesson on 1.1 – 1.7 2.1: The Cost of Producing a Good or Service | HL 1 Choose ONE of the following companies: IKEA TESCO COCA COLA Write a report to explain the following: Who are their different customers? What is important t each customer group? How does the business meet their customers needs? HL 2 What types of market segmentation have both airlines considered when setting up their business. What types of customers would they appeal to and why? Complete for HL HL 3 Complete the Market research tasks for Honor Mac’s Toy Storage Box start-up business. HL 4 Design two short questionnaires of five questions each to collect data on a new cinema that is to open in Stretford. One questionnaire should be designed to collect quantitative data; the other one should be for qualitative data. |
| 2 | 2.2: Revenue 2.4: Profit 2.3: Break-Even 2.4: Break-Even DIRT Assessment/Lesson on 2.1 – 2.4 DIRT Assessment Peer Assessment and Review 3.1: The Product Lifecycle 3.2: Extending the Life of a Product 3.3: How to Create Product Differentiation | HL 1 Curbing Costs Case Studies questions (1 week to complete) HL 2 Complete any unfinished Break-Even tasks HL 3 ‘A Mini Success’ (1 week to complete) HL 4 Research Task on extending the lifecycle of 3 products. HL 5 Richard Branson Task (2 weeks to complete, hand in January) |
| 3 | 3.4 The impact of External Factors on Product Development SIRT Lesson on 3.1 – 3.4 4.1: Pricing a Product 4.2: Pricing Strategies 4.3: Methods of Advertising 4.4: Sales Promotion Techniques 4.5: Customer Service DIRT Lesson/Assessment on 4.1 – 4.5 DIRT ASSESSMENT Lesson - Practice Paper on Units 1 -4 5.1: Appropriate Forms of Business Ownership 5.2: Sources of Capital for Business Ownership 5.3: The Importance of a Business Plan | HL 1 Using the Consumer Rights Act 2015, make a PowerPoint titled: ‘How Consumer Law Affects Business Activity’ HL 2 Task 3 – Explanation Activity HL 3 Task 2 – Advertising Poster Collage HL 4 Revision for DIRT Assessment (Practice Exam Paper) |
| 4 | 5.3: The Importance of a Business Plan SIRT lesson on 5.1 – 5.3 6.1: The Purpose of the Main Functional Activities 6.1: The Purpose of the Main Functional Activities 6.2: The Main Activities of Functional Areas 6.2: The Main Activities of Functional Areas DIRT Assessment/Lesson on 6.1 – 6.2 Exam Questions on Units 1 - 6 | Revision for exam in June |
| 5 | Revision | Revision |
Year 11
| Year 11 Half Term | Learning Objective | Content |
|---|---|---|
| 1 | Design a Business Proposal | LO1 Be able to identify the customer profile for a business challenge. 1.1 Identify potential customers and build a customer profile, i.e. benefits of market segmentation (increased future sales, greater knowledge of the market, ability to target particular groups, prevent losses) Apply market segmentation, i.e. age, gender, occupation, income, lifestyle LO2 Be able to complete market research to aid decisions relating to a business challenge 2.1 Carry out market research, i.e. select appropriate primary and secondary research methods to complete meaningful research (identify the overall purpose of the research, identify suitable research methods/types, incorporate what businesses need to consider when completing research (customer profile, location, cost, time) Use appropriate market research tools (physical or digital) for a business challenge, i.e. survey, focus groups, observations, competitor research, interviews, test marketing, government publications, published literature Use sampling methods, i.e. random, cluster, quota, convenience 2.2 Review the results of market research, i.e. collecting the data, methods of presentation (data), analysing the results of data, using the results to develop a proposal 3.1 Produce product designs for a business challenge, i.e. why draft product designs are produced How to produce designs for a business challenge to meet the market need, i.e. relating designs to market findings, relating designs to the business challenge brief, identifying and using creative techniques (E.G. mind map, mood board, SCAMPER model, deliberate creativity) 3.2 Review product designs, i.e. gaining feedback (peer assessment, external parties), self-assessment, strengths and weaknesses of design proposals relating to customer profile, the importance of finalising a design after feedback LO4 Be able to review whether a business proposal is viable 4.1 Calculate the costs involved in a business challenge, i.e. cost per unit to make, proposed selling price per unit, profit per unit, total costs, total profit 4.2 Apply an adequate pricing strategy, i.e. competitive pricing, psychological pricing, price skimming, price penetration 4.3 Review the likely success of a business challenge, i.e. pricing decision, predicted number of sales, predicted sales revenue, predicted profit, use break-even 4.4 Identify the challenges when launching a new product, i.e. risks (losing money, overspending a budget, loss of investment), importance of customer demand for the product, importance of copyright and patenting |
| 2 | Market and Pitch a Business Proposal | LO1 Be able to develop a brand identity and promotional plan to target a customer profile 1.1 Build a brand identity: Know what a brand is, i.e. strategy, brand personality, an identity, an image Know why branding is used, i.e. trust, recognition, image, quality, differentiation, adding value, building customer loyalty Understand branding methods and techniques, i.e. logo, sounds/jingles, straplines/catchphrases/slogans, celebrity endorsements, characters (animations, animals etc) 1.2 Plan brand ideas for a business challenge, i.e. assess the appeal to the customer profile, research other brands (strengths, weaknesses, USPs) Formulate brand designs for a proposal (relate to research findings for other brands, assess the likelihood of success/failure of different options) 1.3 Use promotional objectives, i.e. to raise awareness of your product, to remind, to differentiate, to persuade/inform, to create market presence, to boost market share Understand methods of promotion, i.e. digital promotion (web pages, social media, SMS, podcasts, blogs/vlogs. Online advertisements), Offline/traditional promotion (flyers, advertisements, events, sponsorship) Select and justify appropriate promotional methods, i.e. key factors that influence the selection of methods, appeal to customer profile, how different methods complement each other LO2 Be able to plan a pitch for a proposal 2.1 Plan a pitch, i.e. consider your audience (e.g. needs/interests, accessibility of content, convincing them of the likely success) Establish objectives of the pitch, e.g. to inform, to persuade, keep to time frames, communicate effectively Consider venue, i.e. convenience, appropriate size, room layout/props, equipment required Identify appropriate media to deliver a pitch (PowerPoint, handouts, verbal prompts) Structure of pitch, i.e. introduction, content presented in a logical order, conclusion (memorable closure), use and value of visual aids Consider personal appearance Anticipate potential questions and plan responses |
| 3 | Market and Pitch a Business Proposal | LO3 Be able to pitch a proposal to an audience 3.1 Use and develop personal and presentation skills to deliver a professional pitch, i.e. Personal presentation to demonstrate the intended image Professionalism Verbal (clarity, tone of voice, voice projection, formal/informal language, persuasiveness Non-verbal (body language, posture, eye contact, confidence, visual aids, gestures) Use of notes/cues Use of appropriate visual aids/media Self-confidence, enthusiasm, self-belief Target the needs and desires of the audience Time management Rehearse in advance of the pitch Deliver a practice pitch Answer questions from the audience 3.2 Support peers, i.e. give and respond to constructive peer feedback, establish ideas for further refinement 3.3 Review a practice pitch in order to plan for a professional pitch to an external audience 3.4 Deliver a professional pitch to an external audience |
| 4 | Market and Pitch a Business Proposal | LO4 Be able to review the strengths and weaknesses of a proposal and pitch 4.1 Review a professional pitch to an external audience, i.e. Self-assessment Feedback from others Lessons learnt from the practice pitch Lessons learnt from the professional pitch Compare the outcomes of the pitch with objectives, i.e. What went well What could have been improved Formal presentation Visual aids selected Timing of presentation Anticipation and preparation of responses to potential questions Personal Presentation skills, i.e. Communication skills (verbal and non-verbal) Professionalism Ability to answer questions from an audience Future developments/recommendations for further refinement 4.2 Review a business proposal, i.e. the product proposal, the pricing strategy, the brand, the promotional plan, it’s relevance and appeal to the identified customer profile Review proposal, using a range of sources of evidence, i.e. self-assessment, feedback from others, lessons learnt from practice and professional pitch Future developments/recommendations for further refinement of a business proposal |