Business Enterprise & Marketing Key Stage 4

3 Units (1 examined (50% of qualification), 2 internally assessed (25% each):

1.R064 – Enterprise and Marketing Concepts (60 GLH) (First chance at exam in June 2019. Resit opportunities in Jan or June 2020)

  • Assessed by an exam, marked externally
  • 2 attempts at the exam (January and June). The best results will be used
  • Skills of analysis and evaluation will be tested
  • Paper will consist of 2 parts; Part A – multiple choice questions. Part B – short/medium answer questions and extended response analysis and evaluation questions (from LO4)
  • 80 marks

2.R065 – Design a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)

  • Should take the form of a written report/PowerPoint presentation
  • Should include; annotated examples of market research, observation records (focus groups), graphs/charts, product design ideas (labelled drawings/computer generated designs, including labels), self/peer assessment, costs and relevant calculations, break-even analysis
  • Marked out of 60

3.R066 – Market and Pitch a Business Proposal (30 GLH) (Marks to be submitted by 15th May 2020)

  • Should take the form of a written report to explain why businesses use branding and to create a brand identity
  • Students should prepare a pitch as well as visual aids and this should be delivered to an external audience
  • The pitch and the overall business proposal/idea should be evaluated

60 marks

Year 10

Year 10 Curriculum Overview Knowledge Content Skills Content
Term 1 R064
1.1: The Need for Customer Segmentation
1.2: Types of Market Segmentation
1.3: The Benefits of Market Segmentation
1.4: The Purpose of Market Research
1.5: Primary Market Research
1.6: Secondary Market Research
1.7: Obtaining Customer Feedback
3.1: The Product Lifecycle
3.2: Extending the Life of a Product
3.3: How to Create Product Differentiation
R065
Task 1: LO1: Identify the customer profile for a business challenge product (12 marks)
Task 2: LO2: Complete Market Research to Aid Decisions (18 marks).
Task 3: LO3: Produce a design for a business challenge (6 marks)
Term 2 R064
2.1: The Cost of Producing a Good or Service
2.2: Revenue
2.4: Profit
2.3: Break-Even
2.4: Break-Even
3.4 The impact of External Factors on Product Development
4.1: Pricing a Product
4.2: Pricing Strategies
4.3: Methods of Advertising
4.4: Sales Promotion Techniques
4.5: Customer Service
DIRT ASSESSMENT Lesson – Practice Paper on Units 1 -4
Task 4:
LO3: Develop a proposal for a business challenge (6 marks).Task 5:
LO4: Be able to review whether a business proposal is viable (18 marks).
Term 3 R064
5.1: Appropriate Forms of Business Ownership
5.2: Sources of Capital for Business Ownership
5.3: The Importance of a Business Plan
6.1: The Purpose of the Main Functional Activities
6.2: The Main Activities of Functional Areas
DIRT Assessment/Lesson on 6.1 – 6.2
Exam Questions on Units 1 – 6
Revision

 

Year 11

Year 11 Curriculum Overview Knowledge Content Skills Content
Term 1 R064
Revision on Units 1-6 in preparation for the exam in January
R066:
Market and Pitch a Business Proposal
Task 1:
Build a brand identity
Plan Brand ideas
Promote a product
Task 2:
Plan a pitch
Task 3:
Develop skills to deliver a pitch
Support peers
Review practica pitch
Deliver Professional pitch
Term 2 R064
Revision on Units 1-6 in preparation for the exam in May/June
Task 4:
Review Professional Pitch
Review Business Proposal